As with all kinds of writing, you need to imagine that you are the reader, in this case a recruiter. Don’t think of ways to impress the recruiter. Instead think: how can I make my CV easy and quick to read? This means:

• understanding and facilitating the priorities of the recruiter (i.e. their top priority is to find the right candidate in the minimum time possible with the minimum effort)
• avoiding big chunks of text by inserting white space
• avoiding unnecessary information (e.g. if you are a PhD student applying for a job in industry, the recruiter will probably not appreciate seeing the long list of papers that you have published)